Branding Expert and Creative Powerhouse for Brands Ready to Stand Out.

Stop drowning in a sea of look-a-like competitors.

Most businesses and brands are invisible. They look the same, sound the same, and wonder why they’re showing up mediocre in the marketplace. If you’re feeling stuck in that cycle—pouring effort into everything and anything but not seeing real traction—it’s not because you’re not good enough.

It’s because your brand isn’t positioned to actually stand out. But don’t worry, if you’re reading this—you’re in the right place.

I help service-based businesses and personal brands break out of the mold and build their own playground in the market—no more competing for space, no more blending in. You don’t just get a brand; you get a category of one, where your business sets the standard and magnetizes the right audience effortlessly.

I’m Jen Leone, founder of House of 88 Creative, and my superpower is identifying untapped market opportunities and positioning businesses like yours to own their space.

So how did I get here? Well, by 24, I built Philadelphia’s first luxury pet hotel, landing features in The New York Times and Associated Press. By 30, I launched The LB Brand, the first lifestyle brand redefining modern motherhood—worn by JLo, Gwen Stefani, and the brand’s global community, with features in People, DailyMail, OK! Magazine and more. Now, as the founder of House of 88 Creative, I uncover hidden market opportunities for my clients and craft brand identities that don’t just stand out—they create the curve.

In today’s market, being “good enough” is the same as being invisible.

If you’re tired of blending in and ready to own your market, take the first step below.

No fluff. No wasted time. No generic solutions.

Here’s how I work:

STEP 1: The Fit Call

15 minutes | Free

This is not a sales pitch call. This quick call is for us to cut through the noise and get straight to what matters:

  • Where your business is now

  • Where you’re trying to go

  • If House of 88 Creative is the right partner to help you get there

If we are the right fit, you move to step 2

Book Your Fit Call Here

STEP 2: The Brand Awakening

2 hours | $3,500

This is a deep dive into your brand, business, and market. Whether you’re refining an existing brand or launching something new, we get clear on:

  • Your current reality

  • What’s working, what’s not, what’s missing

After this session, I digest everything and prepare a brief outlining your positioning opportunity and strategy for how to get your brand there.

At this point, you’ll have two choices:

  1. Execute it yourself (you’ve got the strategic blueprint!)

    OR

  2. Hire House of 88 Creative to bring it to life

**If you choose to hire House of 88 Creative for execution, the $3,500 for The Brand Awakening is applied toward the execution package.**

STEP 3: The Execution

Packages range from $15k - $50k

*Brand Awakening Fee Applied to Package

If you choose to move forward with full execution, we take everything from strategy to reality, creating a brand that attracts your ideal audience and positions you to stand out and start magnetizing. Depending on what you need, our packages may include:

  • Brand identity that stops people in their tracks

  • A custom-designed Squarespace website that doesn’t just look good—it sells

  • Brand Photography that brings your story to life

  • Custom social media strategy built for your end-goal

  • Stellar marketing and design assets that get noticed

  • Brand videos that embody your message and connect

Step one is simple.

I don’t do pressure or sales calls—just a real conversation to see if this is the right move for you and your brand.

Book your Fit Call with me today.

See you on the inside! Jen