Meet Jen Leone

Jen Leone is a founder, creative director, and brand strategist known for building emotionally resonant brands that don’t just scale businesses—but tell the truth.

By her mid-20s, Jen had already launched two category-defining ventures. At 24, she was featured in The New York Times and the Associated Press for creating Philadelphia’s first luxury pet hotel. At 30, she founded The LB Brand, the first lifestyle brand for modern motherhood that garnered international media attention, celebrity fans, an online community of over 30,000 women, and a flagship retail store at Atlanta’s Ponce City Market.

From the outside, it looked like momentum.
From the inside, something else was unfolding.

Behind the growth, accolades, and expansion, Jen was navigating profound personal loss in a concentrated amount of time, including the deaths of her mother, brother, and sister. What followed was not simply burnout or grief, but a complete unraveling of identity, success, and the structures she had built her life inside of.

She didn’t bypass it.
She walked through it.

That collapse became the crucible that reshaped how Jen understands leadership, creativity, and power. She began to see what many brand conversations avoid: that businesses carry the emotional and energetic imprints of the people who build them, and that no amount of strategy can outpace misalignment.

What emerged on the other side wasn’t a pivot.
It was a return.

Today, Jen is the founder of House of 88, a creative ecosystem uniting brand strategy, design, photography, environments, and education under one architecture. Her work centers on helping founders, creators, and companies build brands that are coherent, embodied, and deeply aligned, because she knows firsthand what happens when success outpaces truth.

Jen’s work is shaped not only by what she’s built—but by what she’s survived, integrated, and reclaimed. She brings a rare combination of high-level business acumen and lived human depth, guiding clients to create from clarity rather than compensation, and from inner authority rather than performance.

This isn’t branding as image.
It’s branding as integration.

And it’s why her work doesn’t just change businesses—it changes the people behind them.